Canvas logo with interlocking squares icon

A CX platform, built for CX experts by CX experts.

Laptop screen displaying Watermelon software interface with KPIs, customer voice feedback, drivers, and latest comments.

Powerfully simple, so you can focus on what really matters.

Introducing Canvas.

Say goodbye to clunky VoC tools. Canvas makes it effortless to design and build beautiful surveys, transform data into stunning visuals, and uncover insights that fuel real change. 

With AI-powered features, seamless integrations, and an intuitive UI, you can dive straight in and start making an impact from day one.  

Tablet screen displaying a survey creation interface with question editing tools. A single question labeled 'Q2' is shown with example text, and answer options labeled 'Item 1', 'Item 2', and 'Item 3'. Menu options are visible on the left side for adding and managing questions.

Who it’s built for.

Canvas is built for busy CX professionals who need a simple way to understand what makes their customers tick — without the complexity or the cost.

Canvas is already being used by top CX teams across financial services, utilities, healthcare, travel and more. 


Through setting up and running 100s of Voice of the Customer programmes for brands big and small, we learned one thing: simplicity drives success. 

Canvas is powerfully simple throughout. 

Simple to start

Plug-and-play integrations and a frictionless onboarding experience mean you can start collecting data today and activating change tomorrow.

Simple to use

Built with an intuitive UI so you can get stuck in straightaway, without the need to hire specialists or sit through long training sessions.

Simply transformative

Quickly and easily visualise the data that matters, understand your customer feedback at a glance, and take meaningful action that drives transformational change.

What makes it different.

Simple

Effortless to use — no learning curve, just dive straight in.

Seamless

Plug-and-play integrations to connect with your existing systems and create a unified, 360° view of your customer.

Innovative

AI-powered insights, advanced analytics, and intelligent modelling help you focus on what matters — and take the right action, faster.

Smart

Create beautiful surveys and stunning dashboards that elevate your brand with every click.

Agile

Fast, flexible, and future-proof - our expert, in-house team quickly adapt to evolving needs and emerging tech.

Value

More impact, less spend — Canvas is priced fairly so you can invest in change, not tech.

Good input creates great output.

  • Tablet displaying a survey creation interface titled "Canvas Demo" with a question labeled "Q2" and answer options shown. The interface includes options for adding questions and managing survey flow.

    Canvas Design

    Design and build beautiful surveys. 

    Design: Design the perfect survey. With a user-friendly interface, you can easily add, edit or customise questions without the need for an IT degree.  

    Build: Canvas Flow lets you visually map out question paths, conditions, and branching in a clear and interactive way. 

    Launch: Whether you're reaching respondents through their inbox, mobile or text message, deployment is fast and effortless. And you can preview your survey in real time to get everything just right before you launch. 

  • Laptop screen displaying a dashboard with KPIs and metrics. Sections include 'Customer Voice,' 'Drivers,' and 'Latest Comments.' Graphs and scores are shown, with a sidebar listing options like Overview and Metrics. Company branding visible at top left.

    Canvas Visualise

    Transform data into stunning visuals. 

    Highlight: Live dashboards surface the insights that matter most — with role-based views, advanced text analytics, and dynamic filters to slice and dice data your way. 

    Act: Stay one step ahead with real-time alerts that flag customers who need a little extra attention through a timely follow-up. 

    Transform: AI-powered summaries and predictive models show you exactly where to focus, helping you take the right actions that drive the highest ROI. 


The Canvas Difference.

Deeper customer insight. Understand what really drives NPS, CSat and CES.

Faster decision-making. Act on real-time data, not gut feelings.

Improved customer retention. Identify and fix issues before customers leave.

Stronger brand loyalty. Deliver experiences that keep customers coming back.

Higher ROI. Focus efforts where they matter most and drive measurable impact.