Privacy Policy

Effective Date: 4 June 2025
Last Updated: 4 June 2025

1. Introduction

Watermelon Research Limited (“Watermelon”, “we”, “us” or “our”) is committed to protecting the privacy and security of your personal data. This Privacy Policy outlines how we collect, use, and safeguard information when you visit our website, www.watermelonresearch.com, or communicate with us.

2. What Information We Collect

We may collect and process the following types of personal data:

  • Contact Information – such as your name, email address, phone number, and company details when submitted via our contact form.

  • Usage Data – such as the pages visited, time spent on site, referring website, and user journey.

  • Technical Data – including IP address, browser type, device identifiers, and operating system.

  • Marketing and Communications Data – including your preferences in receiving communications from us.

3. How We Use Your Data

We use your data to:

  • Respond to enquiries and messages submitted via our contact form.

  • Provide relevant information about our services.

  • Monitor and improve our website performance and user experience.

  • Analyse the effectiveness of marketing and advertising campaigns.

  • Comply with legal obligations or respond to lawful requests.

4. Legal Basis for Processing

We rely on the following lawful bases under the UK General Data Protection Regulation (UK GDPR):

  • Consent – when you give explicit permission (e.g. via a contact form).

  • Legitimate Interests – where we process data to improve services, understand website usage, or carry out marketing in a proportionate way.

  • Legal Obligation – where processing is necessary to meet a statutory requirement.

5. Analytics and Third-Party Tracking

We use third-party tools to better understand how our website is used and to improve our advertising effectiveness:

  • Google Analytics – to collect anonymised website usage data.

  • LinkedIn Insight Tag – to measure the effectiveness of LinkedIn advertising and support retargeting.

These services may collect data such as your IP address, browser and device type, referring URL, and interactions with our website. All data is aggregated and does not directly identify you.

Learn more at:

6. Cookies

Our website uses cookies to distinguish you from other users. This helps us to provide a better user experience and to analyse traffic.

We use the following types of cookies:

  • Strictly Necessary Cookies – essential for site functionality and cannot be disabled.

  • Analytics Cookies – to track usage patterns and improve the site (via Google Analytics).

  • Marketing Cookies – to personalise ads and measure performance (via LinkedIn Insight Tag).

For more details and to manage your preferences, please refer to our Cookie Policy.

7. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes we collected it for, including legal, operational, or reporting requirements.

8. Data Sharing and International Transfers

We may share your personal data with trusted third-party service providers that assist us in operating our website or analysing site usage. Some of these providers may process data outside the UK. In such cases, we ensure appropriate safeguards are in place, such as standard contractual clauses.

9. Your Rights

You have rights under the UK GDPR, including the right to:

  • Request access to the personal data we hold about you.

  • Request correction or deletion of your data.

  • Object to or restrict the processing of your data.

  • Withdraw your consent at any time (where applicable).

  • Lodge a complaint with the Information Commissioner’s Office (ICO).

To exercise any of your rights, please contact us at [insert email address].

10. Contact Us

If you have any questions about this Privacy Policy or our data handling practices, please contact:

Watermelon Research Limited
Greencoat House, Francis Street, London SW1P 1DH
Email: cio@watermelonresearch.com

11. Email Disclaimer

Emails (including any attachments) sent by Watermelon Research Limited are intended solely for the named recipient(s) and may contain confidential, privileged, or commercially sensitive information. If you are not the intended recipient:

  • Please notify the sender immediately.

  • Delete the email and any attachments.

  • Do not copy, disclose, or otherwise use the content.

While we make every effort to ensure our communications are free from viruses or other harmful content, we accept no liability for any loss or damage arising from the use of our emails. It is the responsibility of the recipient to ensure appropriate protection is in place.

Unless otherwise stated, any opinions expressed in our emails are those of the author and do not necessarily represent the views of Watermelon Research Limited.

If you have concerns about any communication from us, please contact us using the details above.